Amanani
Ukwethembeka, Pragmatism, Innovation, Intshiseko, Win-Win, Inhlonipho.
Izici
Ukuhlonipha Izulu Nokuthanda Abanye, Ukwethembekanamiubuqotho, Ukubongakanye no-AI-ltruism, Ukukhuthala kanye Nenqubekelaphambili, Ukuzidela, Ukuqamba Okusha kanye Nempumelelo.
Umsebenzi
Ku-rthuthukisa inhlalakahle engokwenyama nengokomoya yayo yonke imindeni ngenkathi ifaka isandla ekuthuthukisweni kwempilo yabantu.
Umbono
Ku bI-ecome uhlobo oluthenjwa kakhulu lwempahla yasendlini encane futhi silwele ukuthuthukisa izinga lenjabulo yomuntu.
Izimiso Zokuphatha Ibhizinisi
1. Chaza Injongo Yethu Futhi Wamukele Amaphupho Ethu
2. Hlakulela Umusa, Cabanga Ngabanye, Hlonipha Izulu Futhi Thanda Abantu
3. Faka Imizamo Encane Kunanoma yimuphi Omunye
4. Bonga futhi Uthembeke
5. Bonisa Ukunakekela Nomusa Emndenini
6. Gcina Izimiso Zokuba Umuntu Olungile
7. Gcina Ubuqotho Nobulungiswa, Khuthaza Ukuphilisana Kokuphumelela
8. Khonza Injabulo Yeqembu Ngaphandle Kokuphishekela Inzuzo Yomuntu Siqu
9. Njalo Londoloza Isimo Sengqondo Esihle Esiqinile
10. Lwela Ukwandisa Ukuthengisa Ngenkathi Wehlisa Izindleko
11. Qinisekisa ukuthi Imikhiqizo Ibonisa Amazinga Ekhwalithi YamaShayina
12. Namathela Esikhungweni Esisodwa kanye Namaphuzu Ayisisekelo Amabili
Ifilosofi Yebhizinisi
1. Phikelela kokuthi Yini Okulungile Ukuba Muntu (amanani alandelwa yibo bonke abantu be-Comefresh)
2. Phikelela Ekwenzeni Okulungile Ebhizinisini (Umgomo we-Comefresh)
3. Izimpawu ze-Commefresh.
4. I-Corporate Spirit (Ngingakwazi, akukho okungenzeki!)


Ukuzijwayeza Kwebhizinisi
1. Isikhungo Esisodwa: Izidingo Zekhasimende Njengokugxila Okumaphakathi.
2. Amaphuzu Ayisisekelo Amabili: Gxila Esivinini, Ukuphumelela Kwezindleko, kanye Nekhwalithi ngenkathi Ushayela Ngokuqhubekayo Ukuqamba Nokuthuthuka.
3. Ikhwalithi ibalulekile ekufezeni umgomo, futhi ukuqanjwa kabusha kwezobuchwepheshe kusebenza njengamandla okushayela (ukuqamba okusha kufanele kuzuzise abanye, umphakathi, futhi kuthuthukise injabulo yabantu).
4. Ukunaka Imininingwane kanye Nokuphishekela Ukusebenza Kahle (inhloso yokukhulisa ukuthengisa kuyilapho unciphisa izindleko).
5. Khuthaza Isiphathi Esisebenzayo.
Izinto Ezintathu Eziyinhloko

Gcizelela Imiphumela Yomnikelo
Imiphumela yebhizinisi ibonisa ukusebenza kahle kokuphatha.

Gxila Kulokho Okubaluleke Kakhulu
Gxila ekuzuzeni izinhlelo, ukuqinisekisa ikhwalithi yomkhiqizo, ukulawula izindleko, kanye nokusungula izinto ezintsha.

Thuthukisa Amakhono Omsebenzi Nokwenza
Qinisa amandla okusebenzisa ukuze uphathe ngempumelelo.